Yoann C. Talagrand

Digital Sales & Marketing Executive. International eCommerce. Creative Technology.

Contact Details

Birthyear

1984

Nationality

Swiss

Phone

078 000 00 00

info@talagrand.com

Professional Objective

My objective is to join a company with a global reach and a meaningful mission where I will be able to develop & grow a team of digital experts with a diverse range of expertise. I’m looking for a company where I will be able to design & implement an impactful digital strategy.

Academic Experience

Tufts University School of Medicine Boston, Massachusetts

Web Strategies for Health Communication

01.01.2003 - 01.01.2006

Use of science-based communication strategies to address health issues, inform policy, increase access to quality health care thereby improving population health. Web strategy redesign for Harvard Health Publication.

EAA School of Applied Arts Geneva, Switzerland

Graphic Design

01.01.2003 - 01.01.2006

Graphic Design training program studying the principles of design theories and desktop publishing. Advertising, Environmental & Information Design

Professional Experience

Frederique Constant GroupGeneva, Switzerland

Digital Strategy Manager

15.01.2024 - Currently

Leading the eCommerce department of the group. Responsible for the Frederique Constant & Alpina Watches.

eCommerce
Platforms
Social Media
People Management

FincorpoGeneva, Switzerland

Head of Digital

01.01.2020 - 01.14.2023

Leading the development of digital initiatives in the financial sector.
Creation of digital communities for private investors.

Lead the design & implementation of a digital time capsule network for secure storage & management of digital trusts.
Created new digital sales tools to automate manual business processes.

Nestle / NespressoLausanne, Switzerland

Global eCommerce Performance & Innovation Manager

01.01.2014 - 01.04.2019

Responsible for the international launch of around 30 digital marketing campaigns annually, reaching over 60 million visitors in 25 languages.

Management of a team of 5 (designers, developers & project managers) and 220 content contributors worldwide.
Creation of B2B & B2C digital campaigns in collaboration with the CRM teams to drive new customer acquisition through machine sales.
Created a new internal team structure to reduce campaign costs by 15% while reducing the implementation timelines.

Twenty-fourGeneva, Switzerland

Business Owner

01.01.2014 - 01.04.2020

Co-founded a customer experience design company. Clients include Rolex, Breitling, Bunge or Mölnlycke Healthcare.

Analysis & optimization of business processes using Web & mobile technologies.
Customer satisfaction analysis using CRM Data, online, phone & direct contact interviews.
Implementation of lead generation & lead nurturing tools for clients in the healthcare industry.

Medtronic IncTolochenaz, Switzerland

Senior Web Specialist

01.01.2006 - 01.04.2013

Leading the digital expansion of the diabetes business unit internationally. Responsible for the strategic direction and implementation of digital marketing activities across 22 countries & 18 regions.

Implementation & Management of Product & Therapy sites. Continuously increased trac & qualified leads.
Creation & Management of Online Healthcare Professionnal Communities. Over 7000 registered physicians & nurses in 8 countries. Implementation of SCORM compliant training tools & CME programs.
Launched & managed an ecommerce solution which represented 23% of all sales in Switzerland & the United Kingdom in less than 2 years.

World Health OrganizationGeneva, Switzerland

Digital Consultant

01.01.2005 - 31.12.2006

Maintenance of online communication platforms for in-field groups.
Design of communication materials for the Stop Tuberculosis program.

Bemore CommunicationGeneva, Switzerland

Health Communication Specialist

01.01.2003 - 01.01.2006

Development of interactive health risk assessment tools for patients.
Creation of education modules aiming at teaching medical informatics to medical students.